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Brands we specialize in...
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Over 30 years ago, the founder of Specialized created the following mission statement for his company,
"To give everyone the best ride of their life." Today they build their bikes and products by the same credo.
Specialized creates groundbreaking bikes that leave you speechless in your riding bliss. Read up on just a
few of their remarkable bikes here, then come into the shop to check them out in the flesh!
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The Cannondale product creation process starts and ends with the rider. In some cases this rider
may be a world-class athlete that is capable of topping the world's most prestigious podiums. In other
instances the rider is someone who just enjoys pedaling for that morning coffee and bagel. Nonetheless,
every detail is scrutinized-because their goal is to exceed expectations, each and every time.
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At Electra they love that term, “family values”, to them it’s kind of like their mission statement.
Which by the way is all about, fun, diversity, and respecting each other for being different.
Their founders Benno Baenziger and Jeano Erforth have been preaching for twelve years now that
cycling should be about enjoyment AND exercise. AND, not cost an arm and a leg. That’s been the
motto, great bikes with modern geometry at affordable prices.
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